Balance Beauty
Deliverables: Brand Identity–Out-of-home marketing (print advertisements), retail event space design, and social media assets
Tools: Adobe Illustrator, Photoshop, and Dimension (packaging mockups)
Project Type: Independent student project
Out-of-Home (OOH) Marketing
Brand Identity for Balance Beauty: Billboard Ad for Cleasner+ and Brighter Days
Brand Identity for Balance Beauty: Billboard Ad for Ctrl Z
Balance beauty is a fictitious skincare brand that focuses on creating products that are friendly to people with sensitive skin. The target audience is people between 18-70 years old. The brand focuses on revealing people's natural beauty through simple products with skin-loving ingredients.
Solution
Within my design solution I place emphasis on the products alongside quick information of the skincare benefits while also featuring warm-toned images of people using the products.
Retail Event Space Design
Brand Identity for Balance Beauty: Retail Event Space Design
Social Media Marketing Assets
Brand Identity for Balance Beauty: Social Media Marketing Asset Design
Brand Identity for Balance Beauty: Social Media Video Ad Design
