Reimagined Brand Identity: Think Thrice Campaign For Metro Vancouver
Deliverables:
Reimagined Brand Identity including logo, colour palette, typography & icons
Out-of-Home (OOH) including print posters, e-billboards, bus stop poster, street post banner
Digital Including social media graphics and website homepage
Community Engagement: Embroidery Patches
Role: Designer
Project Type: Independent student project
Tools: Adobe Illustrator and Photoshop
The goal of my reimagined brand identity for the Think Thrice Campaign in Metro Vancouver was to promote sustainable consumption of clothing through climate-centric communications and campaigns. I created a consistent visual language, messaging across print and digital formats, and visual strategy of imagery, typography, colors, and logo. The design aimed to engage individuals and communities in behavioural change towards sustainable consumption habits, such as reducing, repairing, and reusing clothing. I depict a new creative direction concept which includes ‘word of mouth’ between people about sustainable fashion consumption such as "Thank you, I thrifted it." The reimagined visual identity was translated to digital media by placing an emphasis on colour, typography and textile textures across social media profiles for Think Thrice (e.g. Instagram and Facebook) and the website homepage.
Embroidery Patches: Alternative to conventional merchandise (t-shirt or tote bag) to promote community engagement with embroidery patches where people can repair their clothing by either sewing or ironing
Wheatpasted Posters
E-billboards: This creative direction was applied to e-billboards at the intersection of Granville and Robson Street in Vancouver.
E-billboards Part II: I reworked the existing creative direction by updating the visuals while still keeping the idea of the story of fashion items.
Bus Stop Posters and Lamp Post Banner
E-Billboard at BC Place: Touch point in a space where people are generally in a good mood on a night out and may be more open to this messaging.
Website Homepage
